MVTec Adds to Management for HALCON Growth

Supporting the growing use cases of its software across a variety of industries, MVTec has added to its management staff.

By Joel Davies -

MVTec Software GmbH has added Susanne Kretzschmar as the new Commercial Product Manager for HALCON’s strategic market development to meet the “wide range of customer requirements and respond even more robustly to trends”. 

MVTec Software GmbH is one of the world’s leading providers of standard machine vision software. With its HALCON, MERLIC, and Deep Learning Tool products, the company offers applications for a variety of needs. Due to the optimizations and expansions the software products can be used in, the company says the number of applications has grown, as has the number of industries that are able to take advantage of machine vision.

In this capacity, Kretzschmar is responsible for developing new licensing models and evaluating market trends in order to advance the global HALCON product strategy. On the news of her new role with MVTec, Kretzschmar said, “I’m looking forward to my task of supporting MVTec in a promising sector like machine vision and contributing to the growth of the successful HALCON product”.

Before coming to MVTec, Kretzschmar spent three and a half years heading up product management, marketing, and business development for a company in the chemical industry. Before that, she was engaged for several years in various functions in the marketing of international companies.

MVTec states that its central strategy is to further develop its software products based on scientific research and to tailor these products to current market demands as much as possible. To accomplish this, the company is relying on the scientific findings of its own research department at its headquarters in Munich.

Version 21.05 of MVTec’s HALCON machine vision software. Image: MVTec.

MVTec is also working with customers and partners to develop and implement generic solutions from individual requirements as a way of guaranteeing that future product development will always conform to market requirements.

Citing the semiconductor industry as a new avenue of growth where its HALCON machine vision software is being used, MVTec says machine vision systems can “guarantee consistently high process reliability and quality in production, which in turn can significantly increase output”.

Its software, which is designed as a toolbox, has many features including various language interfaces that can be used for accessing more than 2,100 powerful operators directly from many standard programming languages such as C, C++, C#, Python, and Visual Basic .NET.

In May, the company released the 21.05 version of HALCON, implementing new features in the areas of deep learning and matching as well as improvements to the subpixel bar code reader, Deep OCR, and the integrated development environment HDevelop.

You can find more information about MVTec and its appointment of Susanne Kretzschmar as the new Commercial Product Manager for HALCON on its website

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